Our CEO's Story

From his teenage years, our CEO Alex Tunik has been passionate about windsurfing and skiing, leading to the creation of men’s and boys’ boardshorts and swimming shorts. This quickly established Transpacific (Far East) Ltd. as a leader in the industry, producing for major surf, windsurf, and sailing brands, and later expanding into technical and casual outerwear. Combining his love for sports with a keen interest in manufacturing, he emphasizes innovation, performance, and sustainability, ensuring the use of cutting-edge materials and techniques, and a commitment to environmentally friendly practices.